Klaviyo Resources
Klaviyo for Cannabis Retail.
Practical guides for cannabis operators running Klaviyo or considering it.
Most cannabis operators are underusing Klaviyo, or haven't tried it yet. These guides are built to change that.
Coming Soon
The Cannabis Operator's Guide to Klaviyo Flows
Every flow type, trigger configuration, and best practice for building automated journeys in Klaviyo.
Klaviyo gives you a full automation canvas: visual flow builder, triggers tied to customer behavior, profile properties, and time delays. Most cannabis operators stop at a welcome series and an abandoned browse flow. That's the easy 30 percent.
This guide covers every flow type Klaviyo supports, how to configure triggers for dispensary purchase data, and the build patterns that actually move retention metrics in cannabis retail.
- ✓Every Klaviyo flow type documented with cannabis use cases, welcome, post-purchase, win-back, loyalty tier, replenishment, browse abandonment, and price drop
- ✓Trigger configuration walkthroughs using profile properties, list membership, segment join, and metric events from POS data
- ✓Best practices for flow timing, channel mix, and split logic specific to how cannabis customers actually buy
Coming Soon
Klaviyo Segmentation for Cannabis Retail
How to build behavioral segments in Klaviyo using dispensary purchase data.
Klaviyo segments are dynamic and behavior-driven. They auto-update as customer data changes. The hard part isn't building them, it's knowing what to segment on for a dispensary.
This guide breaks down how to build behavioral segments in Klaviyo using the data dispensaries actually collect: purchase frequency, basket composition, category preference, days since last visit, and discount sensitivity.
- ✓12+ segment recipes built specifically for cannabis retail purchase data, with definitions, filters, and use cases
- ✓How to map POS profile properties (preferred category, RFM tier, loyalty status) into segmentation that flows can actually use
- ✓Common segmentation mistakes in cannabis CRM, and how to spot them in your Klaviyo account before they cost you revenue