Klaviyo Resources
Klaviyo for Cannabis Retail.
Practical guides for cannabis operators running Klaviyo or considering it.
Most cannabis operators are underusing Klaviyo, or haven't tried it yet. These guides are built to change that.
Free Resource
The Cannabis Operator's Guide to Klaviyo Flows
Every flow type, trigger configuration, and best practice for building automated journeys in Klaviyo.
Klaviyo gives you a full automation canvas: a visual flow builder, triggers tied to customer behavior, profile properties, and time delays. Most cannabis operators stop at a welcome series and call it done. That is the easy part. This guide covers the flow types worth building first, how to get your dispensary POS data into Klaviyo, and the build patterns that actually move retention in cannabis retail.
- ✓The five core flows every dispensary should run, with cannabis-specific best practices: welcome, post-purchase, winback, birthday, and VIP
- ✓The four real integration paths for getting POS data into Klaviyo, plus what Klaviyo can and cannot do for cannabis
- ✓A 30-day rollout plan, trigger configuration, time delays, and split logic built around how cannabis customers actually buy
No spam. Just the guide and occasional CRM insights you can actually use.
Coming Soon
Klaviyo Segmentation for Cannabis Retail
How to build behavioral segments in Klaviyo using dispensary purchase data.
Klaviyo segments are dynamic and behavior-driven. They auto-update as customer data changes. The hard part isn't building them, it's knowing what to segment on for a dispensary.
This guide breaks down how to build behavioral segments in Klaviyo using the data dispensaries actually collect: purchase frequency, basket composition, category preference, days since last visit, and discount sensitivity.
- ✓12+ segment recipes built specifically for cannabis retail purchase data, with definitions, filters, and use cases
- ✓How to map POS profile properties (preferred category, RFM tier, loyalty status) into segmentation that flows can actually use
- ✓Common segmentation mistakes in cannabis CRM, and how to spot them in your Klaviyo account before they cost you revenue