About

I work with cannabis retailers who want to move beyond discounts, guesswork, and short-term tactics, and build CRM and loyalty systems that compound over time.

Pinelands Marketing was created to serve operators who take retention seriously; teams that already generate revenue, understand their margins, and want a strategic partner to make smarter decisions across lifecycle, loyalty, and long-term growth.

This isn’t about sending more campaigns. It’s about building systems that actually change customer behavior.

My Approach

Most operators don’t have a campaign problem, they have a systems problem.

Too often, CRM becomes a broadcast tool instead of a growth engine. Offers are reactive. Segments are shallow. Decisions are made based on instinct instead of evidence.

I help fix that.

My work is hands-on, strategic, and grounded in data. I partner closely with a small number of clients to design, test, and optimize CRM and loyalty programs built around real customer behavior, not calendar-driven promotions.

Every system is designed with clear guardrails to protect margin, and structured to learn and improve over time, not just “perform” once.

Every engagement is collaborative, focused, and intentionally scoped to drive measurable business impact.

A Strategic Partner for Cannabis Operators Who Take Retention Seriously

Pinelands Marketing exists to help cannabis retailers move beyond discounting, guesswork, and short-term tactics. I work with a small number of operators at a time to design and optimize CRM and loyalty systems that drive real behavioral change, protect margin, and compound long-term value.

Every engagement is hands-on, strategy-led, and intentionally structured to create measurable business impact.

 

  • This work is best suited for cannabis operators who already generate revenue, care deeply about retention and customer experience, and want to move beyond discount-driven tactics. If you’re looking for a hands-on strategic partner to help you design, test, and optimize CRM and loyalty systems that compound over time, this is likely a good fit.

  • This is not a fit for teams looking for one-off projects, quick promotional blasts, or done-for-you discounting. I don’t offer templated programs, short-term fixes, or campaign-only execution. The work requires collaboration, patience, and a willingness to make decisions based on data rather than instinct.

  • Pinelands Marketing is built on over 20 years of experience in CRM, lifecycle marketing, and loyalty strategy across highly competitive industries. I bring a practical, operator-first approach focused on real-world constraints, measurable outcomes, and systems that hold up over time.

 

Ready to move beyond discounts?

Tell me a bit about your operation and I’ll follow up to see if we’re a good fit.