A Strategic Partner for Cannabis Operators Who Take Retention Seriously

I've spent 15 years in CRM and retention, at Comcast, Vail Resorts, Caesars Entertainment, and most recently as Director of CRM at C3 Industries, where I scaled the program from 15 stores to 31 across 6 states and drove $16M+ in incremental revenue. I started Pinelands because the cannabis industry deserves the same caliber of CRM strategy that Fortune 100 companies get.

Who I Am

I work with cannabis retailers who are tired of leaving money on the table. I'm not an agency. I'm not a vendor selling you a platform. I'm a senior CRM strategist who partners directly with operators to build the retention infrastructure that actually moves revenue.

I built Pinelands because most cannabis CRM is embarrassingly shallow. Batch-and-blast texts, discount-of-the-week promotions, zero personalization, no segmentation worth mentioning. The data exists to do so much better. Most operators just don't have someone who knows how to use it.

Career Highlights

My Approach

Most operators don't have a campaign problem. They have a systems problem. CRM became a broadcast tool instead of a growth engine. Offers are reactive. Segments are shallow. Decisions are based on instinct instead of evidence. I fix that.

My work is hands-on, strategic, and grounded in data. I partner with a small number of clients so I can go deep, not wide. Every system I build has clear guardrails to protect margin, and is structured to learn and improve over time, not just "perform" once.

I don't believe in cookie-cutter playbooks. Cannabis retail has unique constraints around compliance, limited digital advertising channels, and highly localized competition. If you want a generic CRM deck, there are plenty of agencies for that. If you want someone who has actually done this at scale and can prove it, let's talk.