Cannabis retail got commoditized.
I build the tools to fix it.
Dispensaries sit on better data than most Fortune 500 companies and use it to send Weednesdays blasts. I build the CRM tools, loyalty systems, and websites that finally put it to work. Fifteen years running retention where getting it wrong costs millions, now pointed at cannabis.
Alpine IQ Certified Partner · Klaviyo Certified Partner · 15+ Years CRM Experience
Cannabis Operator Experience
Enterprise & Fortune 100 Background
AI-Powered Tools
Built for Cannabis. Not Adapted From Something Else.
Off-the-shelf AI tools don't understand cannabis retail workflows. These do.
I build custom AI tools specifically for cannabis marketing and operations. Every tool starts with a real problem I watched operators struggle with, building toward the solution they actually need.
Dispensary Websites
Most dispensary sites are a menu plugin on rented WordPress. Yours doesn't have to be.
The industry sells independents a menu plugin rented on aging WordPress. I build custom sites wrapped around the menu platform you already use, with code that lives in your repo. Switch hosts, switch agencies, the site stays yours.
CRM Strategy & Advisory
What I Do
Specific services for cannabis retailers who are done guessing.
CRM Strategy & Lifecycle Marketing
I map your entire customer lifecycle, find the gaps where you’re losing people, and build the systems to close them. Not a PowerPoint. A working program with measurable outcomes.
Retention & Loyalty Programs
Your loyalty program should change customer behavior, not just reward purchases they were already going to make. I design tier structures and point economies that actually move the needle.
CRM Implementation & Optimization
I’ve migrated platforms, built integrations, and configured systems for operators running 30+ locations. Your tech should serve your strategy. I make sure it does.
Strategic Marketing Advisory
Senior-level CRM thinking without a full-time hire. I work directly with your leadership team on roadmaps, board reporting, and the decisions that actually drive revenue.
Flagship Product
HighStakes. The VIP loyalty platform cannabis retail has been missing.
Most cannabis loyalty programs are batch-and-blast discounting in disguise. HighStakes brings the casino loyalty playbook to cannabis retail. A white-labeled VIP loyalty platform that layers on top of existing CRMs with free-to-play games, chip economies, product education, persistent rewards wallets, and tier progression.
Designed for VIPs but accessible to all loyal customers. Built after fifteen years of CRM work across Caesars, Vail Resorts, Comcast, and C3 Industries. Now live, with two product tiers and a working demo.
What Clients Say
Results, Not Promises
Brett doesn’t just tell you what to do. He builds the system, trains your team, and makes sure it actually runs. We saw a 34% increase in repeat visits within 90 days.
Operations Director
Multi-State Cannabis Operator
We went from sending the same text to 80,000 people to running 12 distinct lifecycle segments. Revenue from CRM campaigns doubled in the first quarter.
VP of Marketing
Cannabis Retail Group, 15+ Locations
The loyalty program redesign alone paid for the entire engagement in month two. Brett understands cannabis retail in a way most consultants just don’t.
CEO
Regional Dispensary Chain
* Client details anonymized. Brett will provide named testimonials upon request.
Why Me
A Strategic Partner, Not Another Vendor
I'm not an agency. I don't hand you a deck and disappear. I'm a senior strategist who embeds with your team, learns your operation, and builds the CRM infrastructure alongside you. Limited clients. Hands-on. You get me, not a junior account manager reading from a playbook.
I scaled the CRM program at C3 Industries from 15 to 31 stores and drove over $16M in attributable revenue. Before that, I built lifecycle programs at Comcast, Vail Resorts, and Caesars Entertainment. This isn't theory. It's pattern recognition from doing the work at companies where getting it wrong costs millions.
Is This the Right Fit?
Who This Is For
- Multi-location cannabis retailers already doing real revenue
- Operators who care about retention, not just the next promo
- Teams that want a strategic partner who gets in the weeds with them
- Leaders ready to invest in CRM as core infrastructure
- Organizations planning platform migrations or loyalty relaunches
Who This Is Not For
- Teams looking for one-off projects or quick promo blasts
- Operators who think CRM means ‘send more texts’
- Anyone shopping for the cheapest option available
- Organizations wanting a templated program from another brand
- Teams not ready to commit to at least a 90-day engagement
Stay in the Loop
CRM strategy worth reading.
No batch and blast. No agency fluff. Just practical cannabis marketing thinking delivered when it's worth saying.
New blog posts, YouTube tutorials, free resources, and AI tools as they launch. Written for cannabis operators who take retention seriously and want to stay ahead of what's actually working.
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