Dispensary Websites
You did not fight through licensing
to become a 7-Eleven.
Custom dispensary sites for independent operators. Owned, modern, and worth walking into. Built around the menu platform you already pay for.
Two ways to build
Pick the build that fits where you are.
Embed Site
Custom site, your existing menu.
$2,950one-time
plus $150/mo maintenance
- +Custom multi-page Next.js site wrapped around your existing menu platform
- +Mobile-first design tuned for thumb-shopping
- +Update your own promos, banners, featured products, and hours anytime, no waiting on a consultant
- +Age gate, on-page SEO, and metadata
- +Google Business Profile setup and optimization (you complete Google's on-site video verification)
- +Domain connect and DNS
- +Delivered in 10 business days
Works with most major cannabis menu platforms (Dutchie, Jane, Weedmaps, and more). No special access needed.
Premium SEO Site
Your menu, fully indexable, fully owned.
$8,500one-time
plus $300/mo maintenance
- Everything in the Embed tier, plus:
- +Fully custom menu on your platform's API, living on your own domain
- +Product and category pages that Google can actually index
- +Location pages with proper schema markup
- +Attribution and measurement setup wired correctly from day one
- +Same self-service dashboard for promos, banners, featured products, and hours
- +Delivered in 15 business days
Requires a menu platform that offers API access (like Dutchie Plus). We confirm yours qualifies on the call.
Self-service editing
You control the daily stuff. We keep the backbone running.
Your promos, banners, featured products, and hours change in seconds through a simple dashboard your team operates. No tickets, no waiting on a consultant. Maintenance covers what your team should not have to think about: hosting, uptime, and keeping the menu integration current as your platform updates its API.
Sample dispensary site with a working version of the editor.
Optional add-on
Per-location pages
Most single or few-store operators do not need this. We add it when it earns its place.
Embed
$300/store
one-time
Premium
$600/store
one-time
Each store gets a dedicated page with address, hours, license number, local SEO, embedded map, and store routing.
Compare: typical competitors charge around $299 per location every month, recurring. Ours is one-time, and the pages are yours to keep.
Three-year math
Three years in, what do you own?
Rented plugin model
$35,964
~$999/mo × 36 months
At month 37, you start over. Cancel, and the site goes with the vendor. Nothing migrates. Nothing transfers.
Pinelands Premium
$19,300
$8,500 build + ($300/mo × 36)
Site lives in your repo. Switch hosts, switch hands, fire me. The code is yours. The domain is yours. The SEO equity stays with you.
Save roughly $16,600 over three years. End with a site you actually own.
Why not WordPress
Speed, security, ownership. In that order.
The industry standard is a menu plugin bolted onto WordPress. That stack carries a permanent maintenance tax: plugin conflicts to debug, security patches to chase, and page bloat that slows the whole site down. A custom Next.js build solves three things at once.
Speed
Google rewards fast pages in rankings. A static Next.js build ships in milliseconds, which feeds directly back into SEO. WordPress plus a menu plugin plus a page builder rarely does.
Security
No plugin attack surface. No nightly autoupdates breaking the cart. The menu is native code in your repo, not a third-party shortcode that needs babysitting.
Ownership
Your code lives in your repo. Switch hosts, switch hands, change agencies. Doesn't matter. The site, the domain, the SEO equity, all yours.
Who builds these
15+ years of CRM experience at scale. Casino gaming, hospitality, telecom. Scaled a multi-state cannabis operator from 15 to 31 stores while running their entire retention engine. AIQ and Klaviyo certified.
The same operator who ran the enterprise machine is now building it for independents.
Build a site
you actually own.
30 minutes. No pitch deck. We figure out which build fits your operation, what your menu platform allows, and whether moving forward makes sense.
Schedule a Consultation