Thinking Out Loud

May 26, 2026 · 5 min read

Klaviyo for Cannabis Dispensaries: What Operators Need to Know

A practical look at using Klaviyo for cannabis retail email marketing, how dispensaries get POS data in, which flows to build, and where Klaviyo fits in your stack.

May 23, 2026 · 4 min read

I Built a Website Service Because Cannabis Has Been Overcharging for Them for Years

Most dispensaries overpay for websites they never really own. That is how the whole category works, and independents pay the worst of it.

May 18, 2026 · 8 min read

Why Cannabis Retail's Loyalty Problem Isn't a Data Problem

Cannabis dispensaries have built impressive customer data infrastructure. So why aren't VIP customers being treated like VIPs? The missing layer, explained.

May 10, 2026 · 5 min read

Introducing Kingpin: A Private Members' Club for Cannabis Retail

A new digital members' club for cannabis dispensaries to offer their top customers. Built by Pinelands Marketing on fifteen years of casino, hospitality, and telecom CRM experience.

April 29, 2026 · 6 min read

Introducing CannaCRM: The Intelligence Layer Cannabis CRM Has Been Missing

After 15 years of building CRM infrastructure at Caesars, Vail, Comcast, and C3 Industries, I built the dashboard product cannabis retail has been missing. Here's why and what's inside.

April 28, 2026 · 5 min read

Introducing Pinelands Predictive: Know Which Customers Are About to Leave Before They Do

Most dispensaries find out a customer churned when they run a report and notice the customer isn't in any recent data. By that point you're doing win-back, not retention. I built Pinelands Predictive to solve that specific problem.

April 15, 2026 · 6 min read

Introducing VIP Concierge: The Clienteling Tool Cannabis Retail Has Been Missing

Most dispensaries know who their best customers are. And then they send them the same Weednesdays blast they send to everyone else on the list. That's the gap VIP Concierge is built to close.

March 19, 2026 · 6 min read

Why Most Cannabis Loyalty Programs Are Burning Money

Points don’t create loyalty. Behavior change does. Here’s why most dispensary reward programs are just giving away margin with nothing to show for it.

March 5, 2026 · 7 min read

The Case for Lifecycle Marketing in Cannabis

If you’re sending the same message to a first-time buyer and a 3-year regular, you don’t have a CRM strategy. You have a mailing list.

February 19, 2026 · 7 min read

How to Cut Churn Without Cutting Prices

Discounting your way to retention is a race to the bottom. Here’s what actually works when you stop relying on 20%-off as your only tool.

February 5, 2026 · 8 min read

CRM Is Infrastructure, Not a Campaign

The best CRM programs aren’t built in a quarter. They’re designed to compound, layering data, automations, and insights over time until the gap between you and your competitors is unclosable.

Get new posts in your inbox.

CRM strategy, retention tactics, and cannabis marketing thinking. No spam.

No spam. Unsubscribe anytime. Still sending Weednesdays blasts to your whole list? Definitely subscribe.