Pinelands Marketing Is an AIQ Certified Partner. Here Is What That Actually Means.

There are a lot of consultants who will tell you they know Alpine IQ. They have run a few campaigns, built some audiences, maybe set up a loyalty program or two. They know enough to get around the platform.

That is not what certified means.

I have been building on AIQ for over four years. I became a Certified Partner more than three years ago. In that time I have used the platform to scale a CRM program from 15 stores across 3 states to 31 stores across 6, generate $24M+ in CRM-attributed revenue, and build segmentation architecture that most operators never get close to. I know what the platform can do at the top end of its capability because I have spent years pushing it there.

The certification is not a badge you get for completing a course. It reflects a demonstrated level of platform depth, client results, and ongoing engagement with AIQ’s product and team. It means I am working directly with AIQ, staying current as the platform evolves, and bringing that knowledge to every client engagement.

Why Platform Depth Matters More Than Most Operators Realize

Most dispensaries are using Alpine IQ well below its potential. Not because the operators are not smart. Because nobody ever showed them what the full capability looks like in practice.

AIQ has over 100 ways to slice your customer database. Most operators are using maybe 10 of them. The platform supports behavioral triggers, RFM-based segmentation, predictive traits, lifecycle automation, loyalty tier architecture, and now a full journey builder with Flows. The operators getting the most out of it are not just the ones with the best platform access. They are the ones with someone who knows how to build on it.

That is the gap Pinelands Marketing fills.

I do not hand you a strategy deck and disappear. I get in the platform, build the architecture, configure the automations, and set up the reporting framework so you can see what is driving revenue and what is not. The work is specific, hands-on, and built around how your customer base actually behaves, not a generic playbook.

What Four Years on the Platform Actually Builds

When you have been inside a tool this long, you stop thinking about features and start thinking about systems.

I know which AIQ audience types move the needle and which ones look useful but rarely change behavior in practice. I know how to build a segmentation architecture that compounds over time instead of requiring constant manual updates. I know where the platform has gaps and how to work around them. I know how Flows changes the automation calculus for operators who have been building journeys the old way, and what it takes to rebuild that infrastructure properly.

I also know how AIQ connects to the rest of the stack. Dutchie, Jane, Klaviyo, Springbig. The integrations that work cleanly and the ones that require more careful handling. Four years of building on the platform means I have hit most of the edges already. You do not have to find them the hard way.

What This Means If You Are an AIQ Operator

If you are running Alpine IQ and you feel like you are not getting full value out of it, that is usually not a platform problem. It is an architecture problem. The tool is capable. The question is whether anyone has built the system on top of it that actually changes customer behavior.

Here is what I typically find when I come into a new AIQ engagement: a flat customer list being treated as a single audience, promotions going to everyone regardless of purchase history or channel preference, no lifecycle logic beyond maybe a welcome message, and attribution reporting that does not connect campaign activity to revenue in any meaningful way.

None of that is hard to fix. It just requires someone who knows what good looks like and has built it before.

As an AIQ Certified Partner, I bring platform depth, hands-on execution, and a track record of results that most consultants in this space cannot match. Not because I am better at PowerPoint. Because I have been in the tool, doing the work, for four years.

Working With Pinelands Marketing

If you are an independent or regional cannabis operator running AIQ and you want to understand what your program could look like with the right architecture behind it, the first conversation is free. We look at what you have running, where the gaps are, and what it would take to close them.

No pitch deck. No vague promises about unlocking your platform’s potential. Just a direct conversation about what you have, what you are missing, and what it would take to fix it.

Schedule a consultation

Brett Hahn is the founder of Pinelands Marketing LLC, an AIQ Certified Partner, and a Klaviyo Certified Partner. He has spent 15+ years building CRM and loyalty programs at Caesars Entertainment, Vail Resorts, Comcast, and C3 Industries.