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Thinking Out Loud

March 19, 2026 · 6 min read

Why Most Cannabis Loyalty Programs Are Burning Money

Points don’t create loyalty. Behavior change does. Here’s why most dispensary reward programs are just giving away margin with nothing to show for it.

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March 19, 2026 · 7 min read

The Case for Lifecycle Marketing in Cannabis

If you’re sending the same message to a first-time buyer and a 3-year regular, you don’t have a CRM strategy. You have a mailing list.

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March 19, 2026 · 7 min read

How to Cut Churn Without Cutting Prices

Discounting your way to retention is a race to the bottom. Here’s what actually works when you stop relying on 20%-off as your only tool.

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March 19, 2026 · 8 min read

CRM Is Infrastructure, Not a Campaign

The best CRM programs aren’t built in a quarter. They’re designed to compound, layering data, automations, and insights over time until the gap between you and your competitors is unclosable.

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